Situated just a short distance from Coimbatore, Amrita School of Business has undertaken a rich spectrum of industry interface activities both as part of the course curriculum as well as in the form of Management Colloquia, MDPs, Consultancy, and Customized In-Company Programmes.

We have, as part of our course-work, live projects and case studies pertaining to the different industrial sectors and verticals. These include both interactive assignments involving the local industries as well as analytical studies in issues of international scope. In these endeavours, the college authorities play a vital role in providing us with and the whole exercise is of immense value addition for us.

Our aspirations are further fired by colloquia and workshops with a galaxy of industry professionals who share with us their memorable experiences and learning. Among those who have had extended sessions with the students in the recent past are: Mr. Arun Kumar, Group CEO, Strides Arcolab; Mr. Arun Malhotra, Chief GM, Maruti Udyog Ltd; Mr Biju Dominic,VP, Mudra Communications; Mr. Chandar Sundaram, Academic Lead, Microsoft India, Mr K B Chandrasekhar, CEO, Jamcracker, USA; Ms. Hema Ravichandar, Ex.Sr. VP & Group Head, HR, Infosys; Dr. V Jairam, MD, ELGI; Mr. K Jayaramakrishnan, VP,TCS; Mr Ketan Sampat, Ex President, Intel (India); Mr. Krishan Dhawan, MD, Oracle India; Mr. P Krishnaier, Sr. VP, Sundaram Finance Ltd; Mr PNSV Narsimham, Country Head-HR, HP India; Mr. Sachin Khandelwal, Head-Vehicle Finance, ICICI Bank; Mr. Siva Kumar, CEO, ITC-Agribusiness; Mr. V Vaidyanathan, Director, Cognizant.

In addition to consultancies with the DST and the Indian Navy, Management Development Programs on a range of topical issues such as Logistics as a Competitive Opportunity, Customer Satisfaction Management, and Turn Around Strategy, ASB has been involved in creating innovative industry oriented training programs. A recent example is the Continuing Management Development Program for senior managers of ELGI Equipments, Coimbatore. The CMDP was a unique learning program which ran for a year - designed as a customized Executive MBA programme covering all key functional areas of Management like Finance, General Management, HRM, Marketing, Operations, and Systems, with classes being held in ASB on alternate weekends.