Sandhya G. Sandhya G.

Faculty Associate

MBA (ASB), B. Com.

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BIOGRAPHY

Sandhya G. is an associate faculty in the area of Marketing at Amrita School of Business, Kochi campus. She has over 3 years of experience in academics with Amrita School of Business and over a decade of expertise in the industry. She has been a Branch Manager and Key accounts Executive with AFL Pvt. Ltd. (Logistics Division) for over four years and three years of exposure as an administrative officer with private concern and before moving into academics had a short stint of expertise as counselor and trainer at Heromindmine Institute, a soft skills and corporate training institute.

INTEREST AREAS

Consumer Behaviour, Customer Relationship Management, Marketing Research, Services Marketing, Green Marketing, Green Consumer Behavior

COURSES TAUGHT

Marketing Research / Research Methodology, Customer Relationship Management, Consumer Behavior, Marketing Management

CONFERENCES

  1. Sandhya. G, Gurumurthy Kalyanaram, Dilbar Gimranova, Amin Aloysium Ajab, Customer – Driven Innovation : A Conceptual Model, presented at the 12th International Conference of the Society for Global Business & Economic Development, at Singapore from July 21 - 23, 2011.
  2. Sandhya G, Sunanda Muralidharan.,"Women Empowerment Through Self Transformation: A Case Study Approach" presented at the National Conference on Globalization and Women Empowerment at Institute of Public Enterprise, Hyderabad, from March 15- 16, 2012.