Indian Law Day Celebration, Cochin

Amrita School of Business and Lawyer’s Art’s and Recreation Club (LARK) jointly organized a road rally on 26th of November 2012 to commensurate the Indian Law Day. The rally which was flagged of by Retired Justice Shri. V R. Krishna Iyer after a floral tribute at the Gandhi statue near Rajendra Maidanam, was received at the High Court by the Lawyers association. The ceremony at the High court was presided over by Hon. Justice Shri.Thottathil B. Radhakrishnan, who also addressed the gathering. He spoke about the relevance of youth in abiding by the Indian Legal system and also highlighted the contributions of Amrita Institutions in imparting value based education in grooming responsible citizens. Around 200 students from different colleges of the Amrita University participated in the rally. The road rally was organized as a pre-ASTHRA campaign, for the Business fest-ASTHRA which is proposed to be held on the 7th and 8th of January 2013.
Districts Sessions Judge A. Hariprasad, LARK-President-Adv. Shri M.V. Krishnan Nair, Adv. K.Sanal Kumar, Amrita School of Medicine Principal Dr P. Prathapan Nair, Amrita School of Business Chairperson Prof. Sunanada Muralidharan also participated in the function.

The III MARKETEERS, Cochin
Three MBA Kochi students, Rahul Menon, R.Avinash & SaiVijay participated in Music 2 Go, an event conducted by the marketing Forum at IIM Ahmedabad. They had a 2 round elimination, with 1st round being an online marketing quiz. The 2nd round was an online simulation game. Around 1160 teams participated for event out of which only 30 teams were shortlisted after the online marketing quiz round for advancing into the 2nd round that was the simulation game.
In the simulation round participants are supposed to take up the role of marketing officers of Music 2 Go and were supposed to sell mp3 players through various segments such as low, traditional and high segment. Participants were supposed to formulate and implement strategies for selling the mp3 players. Overall there were 7 rounds within this simulation game. At the end of the last round, based on the cumulative profit obtained by each of the teams Amrita MBA students stood at the 9th position. It was a great learning experience for the very fact that the students competed with the best in the business like that of the various IIM’S across the country and FMS to mention a few.
Inauguration of the HR forum “Expressions”, Cochin

The inauguration of the HR forum “Expressions” was held on the 27th July, 2012, at the Amriteshwari hall, starting at 11:00hrs and ended by 12:45hrs. The same was inaugurated by the honourable chief guest, Mr. Sasikumar, Vice President- HR of Leyland Deere Group, Chennai.
The purpose of the colloquium was to make the students aware of what Human Resources really is, disbelieving myths that have only been spoken about, for those who have decided to pursue their career in HR in a span of few months and also an exposure to what else surrounds Human Resources.
The video showcased the activities done, happening and to be organized in the coming year. There has been active participation until date in all that “Expressions” has conducted.
Following the inauguration of the forum, Mr. Sasikumar did speak of a few words on what is HR all about, and why we are here. The following were the major highlights of the entire presentation:
- Cultivating a “positive” attitude towards work and life.
- Creating opportunities.
- Making your job fun.
- Manage your career, not just a job!
- Practice consistency.
- The Dos and Don’ts for an employee.
- How to aim for success in life and career.
Overall, there was very good interaction amongst the students present and the speaker and various situations were discussed, not only with HR, but also pertaining to the corporate environment. Mr. Sasikumar has also consented to visit the campus for more interactions. He also agreed to try taking a few classes for the students on various aspects of Human Resources.
Inauguration of MBA 2012-14 Batch at Amrita School of Business, Kochi

Prof. Sunanda Muralidharan, Chairperson – MBA Programme, Amrita School of Business, Kochi welcomed the new batch on behalf of the entire Amrita fraternity and delivered the welcome address by introducing the dignitaries on the dias. Br. Abhayamrita Chaithanya, Pro-Chancellor, Amrita Vishwa Vidyapeetham gave the benedictory address. He spoke about the teachings of Amma, our Chancellor and shared his personal experiences on value based education. Swamiji also educated students on the difference between person and personality and said that the real personality has everything to do with a true person with whole lot of values and ethical standards and principles. Shri. Vaibhav Dalal, Head-Fresher Hiring, Wipro Technologies, the Chief Guest of the day, spoke about the prerequisites that an MBA should have and the importance of training they require for facing placement interviews at the corporate world. Dr. S K Ramachandran Nair, Senior Medical Administrator and Shri. Srikanth Payal, Head - Corporate Relations & Placements, Amrita School of Business felicitated the students. Prof. Shrikant Kulkarni, Acting Dean, Amrita School of Business delivered the vote of thanks.
MBA students visited Govt. Hospital, Paravur

As part of ”Sahayak”, the Student Social Responsibility forum activities for the year, and the SAPG course, the MBA 2011-13 batch with the Faculty, Dr.N.R.Menon, had a visit to the Govt. Hospital, Paravur on 22-7-2012. The whole program was arranged to help students have an experience of the real world situations away from the mundane pleasures of life. We reached the hospital at around 10 am. A local NGO that provides breakfast for the patients on Sundays and Wednesdays was also present there to serve Idly and Sāmbhar to the patients. We had arranged bananas also to be given along with the food. The hospital has two wards where patients are admitted. We visited the first ward and along with distributing the bananas, we had interactions with patients. People with different kinds of diseases, old and young all were there with the hope of alleviating their suffering. Many of the patients who were old and aged were not having anyone to take care of them. Many of the patients relied on the food supplied by the NGO and usually the food may not be sufficient to distribute to every patient. The bananas which we distributed were the breakfast for some people.

We then went to the second ward where situation was more miserable. The patients were lying outside the ward as the wards were full. They have to bear the sunlight and the rain in such a pitiful condition. The verandas were very congested due to the patients and their relatives. In spite of such conditions, the patients were very friendly and they all shared their problems with the students. They were very happy with our visit which most of them expressed and it could also be felt from their smiles.

It was also a coincidence that we had Mrs. Sreelatha, Chairperson - Paravur Muncipality, and Mr.Raju, Municipal Councilor, Paravur who appreciated our efforts and gave assurance of support for any such future service. The whole batch had spent nearly one and a half hours in the hospital which really helped them to feel the suffering of people and felt a common need to support them as much as possible in future.
ASTRA 2012 NEWS PAPER UPDATES

MBA STUDENTS WON 2nd PRIZE IN EVENT MANAGEMENT GAME, SCMS COLLEGE, KOCHI

MBA Students Mithra Parameshwaran, Aparna Nandakumar, Imran Haque and Jees V Kariyi of Amrita School of Business, Kochi Campus won second prize in Evenet Management game at SCMS College, Kochi
Students went there with all the passion to participate and to apply what they learned in the class to the real situation. It was a great exposure to people who want to be the part of event management. Students worked with lot of enthusiasm and coordination to make the thing possible in the given time limit. Game consisted of everything from paper work to live promotion. There were eight teams contesting each other and had four rounds.
Students completed at the second position, but it was the great experience to and they enjoyed very much by working with creativity, communication skills and people management skills.It was a great learning experience to how to work under pressure, time constraints, accuracy etc.
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